May not only brings warmer weather (hopefully), but also Kenny Chesney's new venture, Blue Chair Bay Rum.
Fans of Kenny and rum alike, will be happy to know that he actually owns the rum brand and was involved in each and every step of developing it.
"If I was going to do something like this, I wanted it to be something to be proud of, that we didn't compromise on -- and that I honestly want to drink," Kenny tells Upstart Business Journal. "When someone pours a Blue Chair Bay Rum, they're drinking something I'm having. To me, nothing less would do."
Blue Chair Bay Rum will be available in liquor stores and select watering holes in 30 states this month. It will also be previewed at select concert stops on Kenny Chesney's No Shoes Nation Tour if you are lucky enough to score tickets to one of his shows.
For details on the new rums from Kenny, where to buy and recipes, go HERE .
I think I'm gonna have to try it out just because of his name. Does a celebrity endorsed product make you more apt to purchase it? I think I'm gonna have to try it out just because of his name.