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Prince Pushes Boundaries with New Music Venture

Image courtesy of PRNewsFoto/42 West (via ABC News Radio)
Image courtesy of PRNewsFoto/42 West (via ABC News Radio)

A day after receiving the Billboard Icon Award at the Billboard Music Awards ceremony, Prince has announced a new music venture that will allow him and other artists to break free of the  old-school label system .

A day after receiving the Billboard Icon Award at the Billboard Music Awards, Prince has announced a new music venture that will allow him and other artists to break free of the  old-school label system .

The Purple One has joined forces with independent music-services company Kobalt Music Group , giving him the freedom to self-release his own music recordings.

Prince will unleash projects from a roster of new acts as well.  As part of the new venture, he'll also provide artist development and recording services to newly signed performers.  Meanwhile, Kobalt will market and distribute the music around the globe through its digital platform and network of brick-and-mortar partners.

This isn't the first time Prince has pushed the envelope when it comes to releasing new music.  Earlier this year, the Rock and Roll Hall of Famer began teasing new songs and videos that would be available for purchase via his official website.

Copyright 2013 ABC News Radio

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